Josh Long

observation

The Internet Turns Emotion into Infrastructure

Emotions can be viruses too.

The internet does not simply distribute information.

It distributes emotional states.

Fear spreads. Outrage spreads. Desire spreads. Envy spreads. Performance spreads.

Over time, people do not merely use platforms. They are shaped by the emotional economies those platforms reward.

A person can begin by expressing themselves and slowly become optimized by the system observing them.

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